From AI Experiments to Global Clients with Hugo Barbera
About This Event
As AI tools become more accessible, the real differentiator in creative work is shifting away from execution and toward direction.
In this Lighthouse Live session, Hugo Barbera, co-founder of HumAInmade, shares how art direction, visual thinking, and brand logic are enabling creators to move from AI experimentation into global commercial work.
With a background in fashion and advertising, Hugo applies traditional creative discipline to AI workflows, resulting in projects for brands such as Nike, Volkswagen, Coca-Cola, and Hugo Boss.
We’ll explore how strong art direction translates into AI production, how still-image pipelines evolve into motion, and what brands actually expect from AI-driven creative work.
Designed for creators and teams looking to bridge the gap between generative experimentation and professional output.
Come for the craft.
Stay for the standard.
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